April 21, 2022
Inclusive marketing solutions: from exploring new markets to creating a more inclusive world

A 2019 study of CMOs by Adobe showed that 61 % of Americans think diversity in advertising is important. The world can attribute fostering stereotyping and biases to the public relations and marketing realms, as they are at the very center of the field they represent and the societies they sell products to. Thankfully, we are now as aware of the inadequacy of discrimination as ever before, and the modern buyer is changing. Thus, one of the aims of successful marketing is now shifting toward elevating the voices of underrepresented groups.

Multicultural consumers make up almost 40 % of the U. S. population, over one billion people around the world experience some sort of disability, and the global estimated average of LGBTQ people makes up to 7 % of the population. Including all these people in your marketing strategy and sending across the right messages may unlock a historically closeted revenue, as shown by the case studies of successful inclusive marketing. However, while the experiences of others’ may be inspiring for new creative ideas, the material DEI issues for your brand could be different, and thus, so could your tactics and initiatives.

This event will provide practical knowledge on how to create a meaningfully inclusive marketing campaign and align your company’s growth with DEI objectives.


This event is for:


Agenda

Apr, 21 4:00 PM CET
Panel Discussion

Indispensable inclusive marketing in the new world

  • Intersectional approach to inclusive marketing — thinking beyond race

  • Consumer perspectives — exceeding brand expectations

  • Alignment with the company’s DEI efforts

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Apr, 21 5:00 PM CET
Presentation

Diverse teams for diverse perspectives

Learn how diversity marketing is reliant upon diversity in the marketing team and which typically overlooked groups should you include in your next communications.


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Apr, 21 5:30 PM CET
Presentation

Accessibility and UX — frequently overlooked aspects

Learn how to make more inclusive marketing materials and strengthen the authenticity of your purpose, and discover what your next steps on the path to inclusive marketing are.

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Apr, 21 6:00 PM CET
Presentation

Aligning D&I and marketing strategies in external and internal communications

Learn how to communicate diversity & inclusion initiatives to make the most impact and avoid “DEI-washing.”

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Apr, 21 6:30 PM CET
Presentation

Authenticity, sensitivity, and integrity

Learn how to create marketing campaigns in line with the core principles of equity & inclusion.

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Apr, 21 7:00 PM CET
Presentation

Case studies: best inclusive marketing campaigns

Learn about the most successful marketing campaigns that provided input in promoting diversity, equity, and inclusion.

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Pre-register

If you are interested in attending the event, please leave your email for us to notify you once the full speaker lineup is confirmed.


Organizations who attended our events

PfizerMindGymMicrosoftSun LifeBBCMoody'sIKEAEYBarillaSAPGitLabAmazonIBM


What attendees say about our events

“I indeed had my expectations really high, but it was way better than what I expected. […] I ended up after 3 h with almost 5 full pages of a notebook filled with quotes from the panelists. Connected with more than 100 people, meetings, booth fairs…”
Patricia Souza, D&I expert from Luxembourg

“Thoroughly enjoyed the conversation and all the questions — encouraged by the momentum from fellow panelists and the audience!”
Rebecca Hershey, Human Rights Campaign

“Great panel! Even as the moderator, I can’t wait to go back and listen to the recording to fully capture all the wisdom and practical insights shared by our panelists”
Bernardo Ferdman, Ferdman Consulting

“The most interactive and the most informative online event about acessibility of the last years for me. Wishing to the organizing team keep going with such level”
Roman Boreńko, Inclusive It

Interested in speaking for us?

Please fill in your personal details and a preliminary topic you would like to speak about. Our team will contact you shortly.





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