Indispensable inclusive marketing in the new world

A 2019 study of CMOs by Adobe showed that 61 % of Americans think diversity in advertising is important. The world can attribute fostering stereotyping and biases to the public relations and marketing realms, as they are at the very center of the field they represent and the societies they sell products to. Thankfully, we are now as aware of the inadequacy of discrimination as ever before, and the modern buyer is changing. Thus, one of the aims of successful marketing is now shifting toward elevating the voices of underrepresented groups.

Multicultural consumers make up almost 40 % of the U.S. population, over one billion people around the world experience some sort of disability, and the global estimated average of LGBTQIA+ people makes up to 7 % of the population. Including all these people in your marketing strategy and sending across the right messages may unlock a historically closeted revenue, as shown by the case studies of successful inclusive marketing. However, while the experiences of others’ may be inspiring for new creative ideas, the material DEI issues for your brand could be different, and thus, so could your tactics and initiatives.

Learn at this panel discussion how inclusive marketing visionaries redefined their strategies to help build a more just and equitable society.