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GIOF 2021
GIOF 2020Session 1 — How to attract a candidate pool with good quality female candidates?
Speakers
Inge Woudstra MSc, Gender diversity Consultant, Trainer, Speaker, Author, Researcher
Inge Woudstra Many organisations find it hard to attract female applicants. Typically, they would say, ‘I just don’t get any CV’s from women. They are just not interested in these types of roles and in this type of industry’. Or they believe that there may not be enough women that take Science, Tech or Engineering qualifications.
Yet, some organisations in the same industry manage to attract more women to similar roles. What are they doing to source those female candidates? Would their approach work for you, and where in the sourcing process can you improve most?
After this interactive session you will know the answer. You will learn:
- Evaluating why your current recruitment process doesn’t give you the results you want — You will learn where bias occurs in the recruitment process and why.
- How to design job roles that attract more diverse candidates — The competencies a role requires, make a difference to who is drawn to it. In designing job roles, you can take these preferences into account. Learn from practical case examples of other organisations.
- How to apply gender bilingual advertising to your roles — The wording chosen in your adverts makes a difference too. Learn what words work for men and women and see examples of how you can apply this to a current job description. Learn what else you need to do to create an attractive job advertisement for women.
- Ways to be more creative in your recruitment channels and source a much wider range of candidates — Many organisations have found that when you look in the same places, you will find the same candidates. So, you need to change the places you look and find out where you can reach the candidates you need. Be inspired by examples from others that have been successful. Then get ideas for your channels by brainstorming in break out groups.
- How to create an employee brand that attracts more diverse candidates — You will learn what others have done to change their brand image and attract more female candidates and our expert will share the key principles that worked for them.