Driving global inclusion with local cultural insights (L’Occitane global case study)

L’Occitane is a leading global manufacturer and retailer of natural cosmetics and well-being products. In 2021, they developed an internal HR strategy aimed to raise awareness and promote diversity, equity and inclusion (DEI) at all layers of the organisation worldwide, which involved launching an employee-wide survey to gauge the current sentiments towards DEI within the organisation.

To ensure employees would feel comfortable taking part in the survey, Creative Culture gathered key local insights to ensure the content covered the various angles and priorities relevant to L’Occitane’s key regions. Our local DEI experts provided a map of in-market perceptions across the different strands of DEI from ethnicity and gender identity to age and mental health. We compiled topline in-market reports as well as an index per market to compare DEI maturity across all of L’Occitane’s regions. The insights were then analysed by our global DEI specialist, who advised on a questionnaire that would be culturally relevant and sensitive across markets.

Based on our experts’ recommendations, L’Occitane was able to create a DEI survey that was appropriate and sensitive to all markets, that met the expectations of their local employees and saw increased levels of engagement as a consequence. In addition, the reports and index served as a reference point for the central and local teams to help facilitate the understanding of differences in perception across the different regions.

Speakers

Mélanie Chevalier CEO and Founder at Creative Culture

Aurélie Uricher Global Diversity and Inclusion Manager at L’OCCITANE Group