Mélanie Chevalier

CEO and Founder at Creative Culture

Mélanie founded Creative Culture in 2008 with the ambition to change the way the industry looks at cultures, placing them at the forefront of business strategies and communications across international and domestic markets, embracing the need to include the widest diversity of experience, aspirations and values. Over the past fifteen years, she has advised international brands such as Cointreau, Hyatt, L’Oréal, Sanofi and Sony, and designed for them bespoke approaches, rooted in harnessing human intelligence, diversity and inclusion.

A proud award winner of the 2021 Female Frontier’s Championing Change category, which celebrates women constantly pushing the boundaries of equality, gender balance, and making dynamic changes within their work, Mélanie is very active in promoting DEI and has developed innovative initiatives to allow brands to successfully navigate complex inclusion pieces within an even more complex and diverse multicultural environment. This focus covers local insights to understand the local DEI landscape and acceptability levels across markets, to representation and promoting inclusive language in internal and external comms as well as organising DEI-related training and workshops. Ultimately, her mission is to help clients understand that cultural intelligence and sensitivity are key to developing successful DEI strategies globally.

Embracing the widest diversity of experience, opinions, aspirations and values is how Mélanie creates a fully inclusive and collaborative environment within her and her clients’ organisations. She is part of Women in Communications and Advertising Leadership (WACL) and proudly leads a women-owned business certified by WEConnect International, through which she contributes to the professional development of her nearly exclusively female team from multiple cultural backgrounds, providing clients with customised programmes to support ethnic and cultural diversity.

Takes part in

May, 19 1:30 PM CET

Stage 2

Presentation

Driving global inclusion with local cultural insights (L’Occitane global case study)

L’Occitane is a leading global manufacturer and retailer of natural cosmetics and well-being products. In 2021, they developed an internal HR strategy aimed to raise awareness and promote diversity, equity and inclusion (DEI) at all layers of the organisation worldwide, which involved launching an employee-wide survey to gauge the current sentiments towards DEI within the organisation.

Speakers

Mélanie Chevalier CEO and Founder at Creative Culture

Aurélie Uricher Global Diversity and Inclusion Manager at L’OCCITANE Group

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