The accessible card, a new standard

November 18, 2021 5:30 PM CET BUY TICKETS

ING Bank team will be presenting the journey they took moving towards the accessible card as new standard for ING Debit Cards in The Netherlands. They will take you along their journey from the:

First steps pitching an idea
Inviting customers for our first user test
The sustainable approach for roll out
Learnings from this process

Sharing their approach to provide a product for all, using specific design features for a small customer group.

Join and do not miss a chance to learn more!

Speakers

Bianca Prins Global Head of Accessibility at ING Bank