Banking for everyone: Arising accessibility trends in banking and financial services • November 18, 2021
Learn from global pioneers of accessibility in banking and financial services

Bianca PrinsBianca Prins

Global Head of Accessibility at ING Bank

ING Bank

Bianca Prins is Global Head of Accessibility at ING Bank, and trailblazer in the business disability community. Within ING Bianca is both working on awareness and moving towards a strategic and organizational approach making accessibility happen in support of ING customers and employees with a disability. She is known as pioneer in the development of a global strategic Accessibility approach in the fast evolving business roles to include people with a disability in business. Bianca regularly shares her insights on accessibility business opportunities, challenges and struggles towards an disability inclusive world for all via LinkedIn articles!

Takes part in

Nov, 18 4:00 PM CET
Panel Discussion

The multiplying effect of accessibility in the banking industry

  • Why is accessibility a must for a modern banking service?

  • How can accessibility attract new customers, including those who don’t use accessibility features?

  • How can accessibility increase employee and customer loyalty?

  • How can accessibility affect a bank’s reputation?

Catherine Tunney Braeken Director Client Accessibility at CIBC
Bianca Prins Global Head of Accessibility at ING Bank
Malintha Fernando Global Head of Digital Experience and Accessibility at HSBC
Learn more
Nov, 18 5:30 PM CET

The accessible card, a new standard

ING Bank team will be presenting the journey they took moving towards the accessible card as new standard for ING Debit Cards in The Netherlands. They will take you along their journey from the:

  • First steps pitching an idea
  • Inviting customers for our first user test
  • The sustainable approach for roll out
  • Learnings from this process
Bianca Prins Global Head of Accessibility at ING Bank
Learn more