GIOF Annual Meeting • May 19–26, 2022
The Largest Annual Meeting of
 the Global DEI Community
Join 2739 confirmed attendees

Asad DhunnaAsad Dhunna

Founder and CEO at The Unmistakables

The Unmistakables

Asad is the CEO & founder of The Unmistakables - an award-winning strategic consultancy that delivers a trademarked equity, diversity & inclusion (ED&I) framework called inside out inclusion®. This framework responds to the shift towards a more collective conscientiousness, capability and responsibility for ED&I, covering internal and external indicators that run across any organisation and live across multiple teams. On the one inside, the consultancy helps organisations build inclusive cultures, structures and behaviours. On the outside, it focuses on translating these externally through inclusive marketing and communications.

Inspired by the slogan “Nothing about us without us”, the inside out inclusion® framework is underpinned by insights to ensure that representative voices are always involved in any decision-making, which, in turn helps all involved grow in cultural confidence (the ability to navigate modern society and make necessary structural business change).

Asad’s consultancy is currently building inclusion capability and cultural confidence for client partners' leaders and teams across leadership, people, marketing and communications teams. These include Unilever, Cannes Lions, HSBC, Penguin Random House, Shelter, Macmillan and Tech Nation amongst many others.

Nominated as a marketing industry change maker, Asad regularly comments and speaks on issues relating to diversity, inclusion and creating more equal organisations. Asad has spoken at Cannes Lions, the IDEA Summit in Toronto and at talks for the likes of Diageo, Boston University and Cambridge University. He is a commentator for Newsweek, the Guardian, Huffington Post, Independent, BBC One, BBC Radio 4, 5 Live, Asian Network, Unilad and Sky News.

Previously the Director of Communications for Pride in London in a voluntary capacity, Asad is also a board trustee for akt, the UK’s leading LGBT homelessness charity, and a board advisor for Spark & Co, a community-led organisation supporting individuals from minority backgrounds.

Takes part in

May, 20 4:00 PM CET
Stage 1

Queer today, gone tomorrow: How can DEI professionals stay attuned to the lives, lived experiences and language of all LGBTQ+ communities?

This keynote explores both the nuances and the outright disagreements about the language of the LGBTQ+ crowds. From a younger generation who have embraced the word 'queer', to older who find it abhorrent. From an older White generation who might find the term 'elders' irksome, to those from Asian and Black families and groups who might find it a term of endearing respect.

Asad Dhunna Founder and CEO at The Unmistakables
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