• Why is accessibility a must for a modern banking service?

• How can accessibility attract new customers, including those who don’t use accessibility features?

• How can accessibility increase employee and customer loyalty?

• How can accessibility affect a bank’s reputation?

• Age-friendly Banking
• Design for neurodiversity
• Digital accessibility program

Opportunity: How HSBC unlocks the power of technology to enable greater accessibility

• The journey from compliance to providing a great experience through research and insight-led inclusivity
• Accessible by design & innovation
• Ensuring no barriers stopping disabled colleagues from thriving at HSBC or limiting their productivity and contribution

ING Bank team will be presenting the journey they took moving towards the accessible card as new standard for ING Debit Cards in The Netherlands. They will take you along their journey from the:

• First steps pitching an idea
• Inviting customers for our first user test
• The sustainable approach for roll out
• Learnings from this process

We're experiencing a world-wide demographics shift towards disability. Between an aging Baby Boom generation and a younger population in which disability will become a growing factor, this is an inescapable fact. Websites and mobile environments can foster inclusion and offer accessibility for those of us living with disabilities. They are also a legal requirement which can make, or break, the success of a financial institution.

An accessible website and banking systems will become crucial to staying in business. This session will conclude with:

• How to “bake” accessibility into your financial website and mobile design planning and updating processes
• Key attributes of accessible digital design and structure
• Ways to ensure that your digital content is truly accessible
• Special considerations for financial customers who live with disabilities

• Identifying which document accessibility standards to adhere to, WCAG and/or ISO 14289-1 (PDF/UA).
• Prioritizing different stakeholders; customers, investors, employees
• Fund statements, Marketing documents, Investor Relations reporting and fillable forms
• Remediation and testing tools available today and how to choose the tools that are right for your organization

• Learn how an accessibility framework helps different stakeholders (i.e. project managers, product owners, designers, business analysts, developers and testers), set up a consistent approach to the delivering of accessible projects in an organization.
• Ensure there are defined roles and responsibilities for each stakeholder as it relates to accessibility.
• Learn about the different artifacts (e.g. accessibility testing plan, standards to comply with, assistive technologies, testing tools, key documents , etc.) that are required to complete a successful accessibility project.